About

The MarTech revolution has brought in a new era of hyper-connectivity putting the consumer in charge. We now have customer centricity and consumers who want a personalized relationship with the brand. Brand Personalization is the new marketing wave that brands need to catch.

We are moving to a post cookie world in which primary data will dominate. Success in building the customer base, and thereby corporate value, will begin with a foundation of each customer’s personal data that they are comfortable and willing to share with the brand.

Relationshipping is replacing marketing, and the Relationshipping Plan is replacing the Marketing Plan. George Wiedemann has spent his rich, long career on both sides of the desk, client and agency, deploying the best practices in customer engagement to build businesses.

George stands ready, willing and able to help your enterprise put best practices in place for building the customer base in this new age of micro-moment, customer in charge brand competition. We offer two main services: Business & Strategic Planning, Sales & Marketing Productivity Improvement

Endorsements

“The world of marketing and advertising is not wanting for voices, opinions, and points of view so it’s no small thing when you come across someone with the very unique combination of deep experience, broad perspective, high creativity and … human-ness. Those are among the primary reasons why I’ve been honored to get to know George, but there are more. Over time I’ve figured out who to pay attention to, and who to really pay attention to. George fits squarely in the latter category for me. I can always count on a lively, challenging and idea-filled conversation when we talk. But maybe more importantly, I can always count on the fact that it's coming from someone with an unparalleled depth of experience in this space delivered with an uncommon amount of authenticity and care. If you’re fortunate enough to find yourself in the same orbit as George Wiedemann, IMHO, you’re in the company of one of the greats. And whatever advice or guidance he may be offering, for Pete’s sake take it.”

— Mike Giambattista, CLMP, TheCustomer

“George is a long-time friend and colleague who has mastered every facet of marketing, brand development, strategic positioning, digital presence, direct marketing and business development. I worked with him at Time Inc and followed him to Grey Direct where I was Creative Director and worked side-by-side with George to build one of the top direct marketing agencies in New York. He is forthright and patient, filled with fresh ideas and creative insights. Most of all, he has the kind of integrity and honesty that makes for great leadership.”

— Roy Beauchamp, Principal, Beauchamp Studios

“I met George in my search to hire a Client Partner for our agency Pragmatic. After getting to know about George and his firm, and then discussing this with my partners, we decided to ask George for a quote to assist us in our Three Year Planning process. We retained him and George brought years of top ad agency experience, and C Suite experience, to the table helping us to focus on the right objectives for our firm. He gets my recommendation to ad agency execs interested in strategic help for their business. Plus he'll tell you a bunch of interesting stories!”

— Jay Dillemuth, Partner, EVP, Agency Services at Pragmatic Communications