With our C Suite advisory service, and more specifically focused Fractional CMO service you can harvest more value from your customer engagement budgets. We help you put in place the the latest modern methods for optimally connecting customers to your brand. Click on Contact above right, and we can have a conversation.

The New Marketing

George Wiedemann’s book was published in May 2020 dedicated to helping managers connect the dots across the enterprise silos and across all the channels and touchpoints utilized to bond the consumer to the brand.

Why now?

The MarTech revolution has brought in a new era of hyper-connectivity putting the consumer in charge. We now have customer centricity and consumers who want a personalized relationship with the brand. Brand Personalization is the new marketing wave that brands need to catch.

We are moving to a post cookie world in which primary data will dominate. Success in building the customer base, and thereby corporate value, will begin with a foundation of each customer’s personal data that they are comfortable and willing to share with the brand.

Relationshipping is replacing marketing, and the Relationshipping Plan is replacing the Marketing Plan. George Wiedemann has spent his rich, long career on both sides of the desk, client and agency, deploying the best practices in customer engagement to build businesses.

George stands ready, willing and able to help your enterprise put best practices in place for building the customer base in this new age of micro-moment, customer in charge brand competition. We offer these services: Fractional CMO, Business & Strategic Planning, Sales & Marketing Productivity Improvement