The Five Step Budget Optimization Process

Benefit By Discussing Your Current State and determine if you want a Proposal

Relationshipping Consulting will begin working with you, gratis, conducting a Context Discussion with key executives to assure we understand your results in the current state. We give you a Context Document to capture your needs and goals for the assignment. Once you approve the Context Document and decide to engage, we give you a proposal for the assignment. On being retained Relationshipping Consulting deploys the process outlined below. RC guarantees better results in 60 days, or you may end the engagement without further investment.

 

  • Understand Customer Growth Goals, spend and restults

    Audit with Keywords the Competition in Brand Zip Codes

    Determine Share of Voice

    Examine research of competitive brand ratings, and vertical consumer research findings

  • Take Steps for immediate revenue gains

    Construct a marginal cost curve of acquisition based on CLV or at least cost per new customer

    Set priorities for which touchpoints to address and improve first

  • Review findings & make allocation adjustments as needed

    Set in place the tests needed to fuel growth

    Ideation for problem/solution

    Prioritization of additional fixes

  • Set in place the plan and path to the Ideal Marketing Spend

    Define steps leading to immediate better results

    Recommendations and Roadmap for a Sustained Results Focused Process

  • Have regular, disciplined C Suite Team Meetings

    Review Results and Test Restults

    Adjust the R Plan as indicated by findings

 
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